Launched in the summer of 2019, 6LNCD - simply pronounced "balanced" - started out as nothing more than a throwaway Instagram account where I would sell & showcase some of the cool stuff I would pick up on my outings to various secondhand stores. Though I soon began to notice a pattern in what I was drawn to: sneakers.
But not the kinds you'd see on the home pages of GOAT & StockX. I liked the ones I couldn't recognize, the ones I only vaguely remembered on sneaker store shelves from my childhood in the early 2000s. The ones that most modern sneakerheads collectively didn't care about. The challenge of digging around for information with essentially zero leads - for years, on some occasions - was leagues more fulfilling than
As it stands today, 6LNCD and the selection of items featured are a reflection of my own personal tastes, fascinations, & thought processes as well as a sort of portfolio where I log the composition, history, and influences of each piece of footwear as they become available to me. Whether you're a hype sneaker aficionado, a seasoned sample hunter, or you just bought your first pair of cool sneakers last week, my goal is to try to offer something interesting & unique for every individual regardless of how invested you are in your shoes.
And what better way to level the playing field than having no choice but to learn together?